“Nature Goes Tech” Installation, Patrizia Pepe

Milan, Patrizia Pepe stores - 2012

An installation with a strong visual impact that blends fashion, design and eco-sustainability with a new slant on modern-design cult objects and furnishings.
For the interiors and the shop windows of Patrizia Pepe’s Milanese stores, various cult design objects are transformed into bi-dimensional shapes made from an eco-compatible material. The colours and the geometries of fabrics used in the S/S 2012 collection decorate the objects and furnishings made from cardboard, suggesting unusual effects and contrasts of scale, and blend

the lines of the collections with the selected icons.
Miniature icons, also in cardboard, complete the project and are giveaways for clients of the shops.

download the press release