"Musi Lunghi" Grill
Iper, La grande i

Verona hypermarket, 2016

The new concept for the grill is developed on various levels, creating a coherent and recognizable image.
The architecture, the choice of materials and the graphics make for a cosy and homey atmosphere; inspiration comes from country inns and county fairs interpreted in a fresh and lighthearted vein, as an extension of the brand’s values.

While maintaining the fluidity of the space and a global coherence, different areas, each with their own distinctive traits, are defined.
The materials are treated naturally and, in the case of wood, reinterpreted by superimposing a graphic texture on the veining.

download the press release

photos Martino Lunghi