The new concept for the grill is developed on various levels, creating a coherent and recognizable image. The architecture, the choice of materials and the graphics make for a cosy and homey atmosphere; inspiration comes from country inns and county fairs interpreted in a fresh and lighthearted vein, as an extension of the brand’s values.
While maintaining the fluidity of the space and
a global coherence, different areas, each with their own distinctive traits, are defined.
The materials are treated naturally and, in the case of wood, reinterpreted by superimposing a
graphic texture on the veining.
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photos Martino Lunghi