S/S 2019 Collection, Altea

Pitti Immagine Uomo – Florence
Showroom – Milan
June 2018

The royal blue of Frida Kahlo's Casa Azul and of the Majorelle Gardens is the strongest chromatic suggestion in the construction of the stand. Colour becomes the matter to create uniform and solid backdrops or lightweight and slender structures on which the pieces of the collection are suspended.
The stand is a blue box that opens by surprise on the longest side, towards the busiest route of the pavilion. It is a large terraced lawn, where the blades of grass undulate in the wind; the inner space is hidden, glimpsed and invites entering.

The iconic wall facing the lawn is a long rainbow with a pale green background. The outfits are mounted on vertical rods hung on decorated ceramic knobs and rope.

The neutral and natural sisal mat flooring is designed with lines with a variable section, in bright colours, and recalls the fabrics used for deckchairs. The large flower-box is made from natural unpolished plywood. The curved neon signs have a bright, white light.